Innovia Xtreme Clean carpets are made using cutting-edge Innotex – a natural-based fiber offering a luxuriously soft and more plush carpet with more fibers per square inch and precision-engineered stain prevention technology that resists fading and it will not ever wear off to look great for years. Innovia Touch offers an exclusive tactile experience. Running your hand across it is like being transported to an exotic silk market, where the beauty of finely made fabrics surrounds you. Imagine having this experience underfoot, in your own home, every day. Moreover, since these floors are made of environmentally friendly resources, it is a smart choice for your family, your pets, your home, and the environment.